Shark Week

Custom-built shark pedicabs in Manhattan.


Laundry Bus

How many pieces of clothing can one bottle clean?


HD Shaving Tour

12 markets, 3 months, one long mobile hi-def shaving lounge.


Cement Mixer Tour

14 branded cement mixers, 70 markets, tons of energy.


Red Cup

Cups stuck to the roofs of cars.


Versus: Icecalibur

10 hockey sticks. 1 giant block of ice. $10,000 prize.


Six Feet Under

Charter buses transformed into hearses.



Gold Addy

Discovery Channel: Shark Week

Coca-Cola: Full Throttle Launch

Silver Addy
Discovery Channel: Shark Week
Fedex Cup: NYC Golf

Bronze Addy
Sonicare: Pop-up Brushers
Philips Norelco/Nivea: Pop-Up Shavers
Ikea: Vehicle Wraps

Reggie Award
Starbucks: Red Cup

OBIE Award
Starbucks: Red Cup
HBO: Six Feet Under

Global Marketer Diamond Award
All Small & Mighty: Laundry Bus

Yahoo! Big Idea Chair Award
Starbucks: Red Cup

One Show Pencil Winner
Starbucks: Red Cup