Shark Week

Custom-built shark pedicabs in Manhattan.


Laundry Bus

How many pieces of clothing can one bottle clean?


HD Shaving Tour

12 markets, 3 months, one long mobile hi-def shaving lounge.


Cement Mixer Tour

14 branded cement mixers, 70 markets, tons of energy.


Red Cup

Cups stuck to the roofs of cars.


Versus: Icecalibur

10 hockey sticks. 1 giant block of ice. $10,000 prize.


Six Feet Under

Charter buses branded like hearses.


  • A&E
  • Adidas
  • All Small & Mighty
  • Altoids
  • American Airlines
  • American Express
  • AT&T
  • BMW
  • Boost Mobile
  • Bud American Ale
  • Bud Light
  • Captain Morgan
  • Clearwire
  • Coca-Cola
  • Comcast
  • Dermalogica
  • DHL
  • Discovery Channel
  • Dos Equis
  • Fifth Third Bank
  • Fox Atomic
  • Fox Sports
  • Fujifilm
  • FX
  • General Mills
  • Godiva Chocolates
  • Google
  • HBO
  • Heineken
  • HSBC
  • JBL
  • Jose Cuervo
  • Kingworld Productions
  • Kraft Foods
  • Kyocera
  • La Salsa
  • Lionsgate
  • M&Ms
  • March of Dimes
  • Mastercard
  • McDonald's
  • Miller Beer
  • Miller Light
  • MSN
  • MTV
  • National City Bank
  • NAVY
  • Old Navy
  • Oxygen
  • Pepsi
  • Philips
  • Qwest
  • Red Bull
  • Rubio's
  • Smirnoff
  • Snickers
  • Soy Joy
  • Sprint
  • Starbucks
  • Stella Artois
  • Target
  • TLC
  • T-Mobile
  • Toyota
  • Tylenol
  • Versus
  • Virgin Atlantic
  • Wachovia
  • Western Union
  • Zespri

Gold Addy

Discovery Channel: Shark Week

Coca-Cola: Full Throttle Launch

Silver Addy
Discovery Channel: Shark Week
Fedex Cup: NYC Golf

Bronze Addy
Sonicare: Pop-up Brushers
Philips Norelco/Nivea: Pop-Up Shavers
Ikea: Vehicle Wraps

Reggie Award
Starbucks: Red Cup

OBIE Award
Starbucks: Red Cup
HBO: Six Feet Under

Global Marketer Diamond Award
All Small & Mighty: Laundry Bus

Yahoo! Big Idea Chair Award
Starbucks: Red Cup

One Show Pencil Winner
Starbucks: Red Cup