High Definition Shaving Tour
Objective:
To drive awareness and increase sales for the Philips Norelco Nivea Moisturizing Shaving System across the country.
Markets:
New York, Philadelphia, Chicago, Minneapolis, Toronto, Boston, Washington DC, Atlanta, Austin, Dallas, Phoenix, San Diego
Solution:
Designed, built and deployed a custom-branded 44-foot trailer - complete with working sinks, massage stations, HD TVs and product display ares - to bring the Shaving System to the masses in 12 markets across the country over the course of 3 months. Consumers were invited into the trailer at each stop to try out the HD Shaving system for themselves. Segway intercept teams and "sink scenes" on the streets in each market drove traffic to the trailer. Data collection and prize drawings were administered in each market. Over three months, we had 16,489 visitors and 10,854 shaves in the trailer.