The Discovery Channel: Shark Week

Objective:

To promote The Discovery Channel's Shark Week programming to New Yorkers

Market:

New York City

Solution:

TrashTalkFCM designed and produced custom "shark" canopies and adhered them to 20 Pedicabs in New York City to help the Discovery Channel promote Shark Week. These 20 Pedicabs offered exposure over a 2 week period and offered free rides for 6 hours daily. Pedicab drivers were outfitted as lifeguards in tank tops and board shorts to complete the program.

Awards:

Gold Addy - OOH/Transit/Public/Airline

Silver Addy - Nontraditional (Single Execution)