HBO: Six Feet Under Season 3 DVD

Objective:

To promote the Season 3 DVD release of HBO's Six Feet Under

Markets:

San Francisco and Los Angeles

Solution:

2 luxury charter buses in each market were wrapped to resemble the iconic hearse from the show. For two weeks, the buses traveled dedicated routes designed to reach HBO's target audience. The Six Feet Under “hearses” made stops at highly populated areas such as restaurants, parks, high-traffic outdoor malls and the set of the show.